Now Now Noho New York | Capsule Stays from $91

Name: NOW NOW NOHO (ADULTS ONLY), New York
Address: 338 Bowery, New York, New York State, NY 10012
Price range: US$91+
Rating: 7.9

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Now Now Noho (Adults Only) Hostel New York Exterior photo

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About the Hotel

338 Bowery, New York, NY 10012-

Close to the New Museum of Contemporary Art

Prime location in NoHo with a 9.3 location score, steps from SoHo, subways, and restaurants.

Private capsule-style cabins with comfortable WRIGHT bedding, air conditioning, and thoughtful amenities (robe, slippers, earplugs, white noise machine).

24-hour front desk and secure key card access for safety.

Clean shared bathrooms with private locking stalls and frequent cleaning.

Free WiFi throughout the property.

Women+ floor available for female and non-binary travelers.

Hotel Details

Location

In the heart of NoHo, a 7-minute walk from New York University and less than 1 km from Bloomingdale's, with excellent subway access.

Now Now NoHo sits on Bowery in the vibrant NoHo neighborhood, steps from SoHo's shopping, dining, and nightlife. The area is safe and well-connected: the subway is a 5-minute walk, and many attractions like the Flatiron Building (2 km), Union Square, and Chinatown are within walking distance. LaGuardia Airport is 14 km away. With a location score of 9.3, the property is ideal for exploring Manhattan on foot or by transit. Nearby restaurants include Gem, Fish Cheeks, and il Buco Alimentari.

Accommodation

Private capsule-style cabins with shared bathrooms; some rooms (Deluxe) are 50% larger and have windows.

All cabins feature a comfortable WRIGHT mattress (30x74 inches - suitable for guests up to 6'1"), air conditioning, a safe, and a lockable door. Amenities include a bathrobe, slippers, hairdryer, earplugs, sleep mask, and white noise machine. Cozy Sleeper Cabins have no windows; Deluxe Single Rooms (Now or Never Cabins) are about 50% larger, have a mural, and some have windows. A Women+ floor is available for female and non-binary travelers. Note: cabins are small, best for a single traveler with minimal luggage. Open ceilings allow sound to travel, so quiet hours are enforced.

Dining

No on-site dining or kitchen; the neighborhood offers abundant restaurants and cafes.

Now Now NoHo does not have a restaurant, bar, or breakfast service. There is no kitchen or refrigerator for guest use. A microwave is available in the guest lounge. The location is surrounded by popular eateries such as Gem, Fish Cheeks, Gino Sorbillo Pizzeria, and many others within a 5-minute walk. Filtered drinking water is available in the lobby. For a full meal, plan to eat out.

Wellness and Leisure

No wellness facilities on site, but nearby gyms and leisure options are within walking distance.

The property does not have a gym, spa, pool, or sauna. Several fitness centers are nearby, including Equinox, Crunch, and Barry's. The area also offers ice-skating rinks and boating opportunities. The hotel's prime location makes it easy to explore parks, museums, and other attractions.

Facilities and Services

Free WiFi, 24-hour front desk, paid luggage storage, and shared bathrooms with frequent cleaning.

Free high-speed WiFi is available throughout. The 24-hour front desk offers express check-in/out, security, and luggage storage via lockers (paid, hourly rate or $15 for 8 hours). Shared bathrooms are private locking stalls with showers, hairdryers, and Grown Alchemist toiletries. There is no elevator, and rooms are on floors 1-4. Wheelchair accessibility is available. A security deposit (either $25 per day or a flat $50) is authorized at check-in and released at checkout. Accepted cards: AMEX, Visa, Discover, MasterCard. No pets. Adults only.

“Bed and bedding was super comfortable and I had someone snoring next to me, so the sound machine and the ear plugs were a god send.”
Kelly from United States
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“Everything the hotel offers (products, bed, towels, showers etc) is high quality and makes the experience pleasant.”
Liisa from Finland
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“The bed was really comfortable, and even though the concept of the rooms is like a shared ambience, I did rest very good at night.”
Gabriela L
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“Attention to detail was nuts!”
Harrison H
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“The showers have soap, shampoo and conditioner.”
Sallie B
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7.9/10

Very good

Guests were satisfied with their stay and would gladly return.

Prime locationAttentive staffClean facilitiesCozy rooms

Bathroom
Spa Showers!
“Showers feature Alchemist products: shampoo, conditioner, and body wash. Dyson hair dryers are available for guest use.”
Jane from Canada
Review on
Room Features
Tech-Ready Rooms
“Rooms include wireless charging docks. You'll also find sound machines with USB-C chargers.”
David from United Kingdom
Review on
Bedroom
Comfy Beds!
“The beds have fluffy blankets and two pillow types. Rooms include robes and eye masks.”
Priya from India
Review on
Guest Parking
Locker convenience
“Large lockers are available for storing luggage. This allows for convenient exploring after checkout.”
Hans from Netherlands
Review on

No elevator - rooms are located on floors 1-4 and are accessible only by stairs.
Luggage storage is available in paid lockers (hourly rate or $15 for 8 hours).
A security deposit ($25 per day or a flat $50) is authorized at check-in and released at checkout.
No pets allowed.
Shared bathrooms - each toilet and shower is a private locking stall.
No breakfast, kitchen, or refrigerator on site.

Wi-Fi

Air conditioning

Check-in/ Check-out

Wheelchair access

Luggage storage

No pets allowed

01
Use the provided earplugs and white noise machine to reduce noise from the open-ceiling design.
02
Opt for a Deluxe Single Room (Now or Never Cabin) if you need more space and a window.
03
Plan to eat out - the property has no kitchen or breakfast service, but the area offers many dining options.
04
Take advantage of the Women+ floor for a more private and secure stay if you are a female or non-binary traveler.

Choose your room type

Now Now Noho (Adults Only) — double rooms, family rooms, and suites. Breakfast options and free cancellation available on selected rates

Cozy Sleeper Cabin open ceiling
2 persons
3 sq. feet
1 Single bed
Air conditioning
room details
Women Sleeper Cabin Open Ceiling
2 persons
3 sq. feet
1 Single bed
Air conditioning
room details
Accessible Sleeper Cabin open ceiling
2 persons
4 sq. feet
1 Single bed
Air conditioning
room details

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Check-in/ Check-out

Facilities

What's included at Now Now Noho (Adults Only) — facilities and services available during your stay

Facilities: Great

8.2/10Review score

General

No smoking on site
Wi-Fi
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Locker room
Smoke detectors
Fire extinguishers
Key card access

Room features

Air conditioning
Heating

Now Now Noho (Adults Only) Location

338 Bowery, New York, NY 10012

Explore New York

Explore the Neighborhood

Washington Square Park

10 minutes' walk

Iconic park known for its arch and vibrant atmosphere. A perfect spot for people-watching and cultural events.

Merchant's House Museum

6 minutes' walk

19th-century home museum showcasing period furnishings. Offers guided tours detailing New York's history.

SoHo

18 minutes' walk

Trendy neighborhood famous for upscale shops and cobblestone streets. A great place for art galleries and boutiques.

Brooklyn Bridge

25 minutes' walk

Historic bridge with breathtaking views of Manhattan. Ideal for a scenic stroll or bike ride.

Yoga in the Park

10 minutes' walk

Outdoor yoga sessions available in Washington Square Park. Great for relaxation and mindfulness.

Brooklyn Bridge Bike Ride

25 minutes' walk

Thrilling bike ride across the Brooklyn Bridge. Rentals are available, providing a unique perspective of the city.

Cafe Habana

6 minutes' walk

Vibrant eatery serving Cuban-Mexican dishes. Try the famous corn elote, a must-try!

Miscelanea NY

3 minutes' walk

Casual spot with eclectic menu options. Known for fresh, local ingredients and a cozy atmosphere.

Webster Hall

4 minutes' walk

Iconic music venue hosting various shows. Features diverse genres and a lively atmosphere, perfect for nightlife.

The Comedy Cellar

15 minutes' walk

Renowned comedy club offering stand-up performances. A fun night out with laughter guaranteed.

Getting around

City Centre
New York 23 min · 1.2 mi
Airports
LaGuardia (LGA) 24 min · 9.8 mi
Newark Liberty International (EWR) 37 min · 15.0 mi
Train
Brooklyn Bridge – City Hall 24 min · 1.2 mi
Underground
Bleecker Street Station 3 min · 700 ft
Bus
Bus stop 2 min · 400 ft

Book early and pay less

See available rates for your dates

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Property information and rules

Check-in

from 15:00-23:00

Check-out

from 10:00-11:00

Internet

Wireless internet is available in the entire hotel for free.

Pets

Pets are not allowed.

Number of rooms:

179

Guest Reviews and Ratings

What guests said after staying at Now Now Noho (Adults Only)

Review score

Based on 868 verified reviews

8.0 /10

Great

79 %

Recommend

Breakfast

10.0/10

Cleanliness

8.4/10

Comfort

8.3/10

Facilities

8.2/10

Free WiFi

8.9/10

Location

9.2/10

Paid Wi-Fi

7.8/10

Staff

8.7/10

Value for money

7.8/10

Pros

Comfortable beds

Great location

Cons

Excessive noise

Small rooms

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FAQs

About Now Now Noho (Adults Only)

What is the check-in and check-out policy at Now Now Noho (Adults Only)?

Check-in is from 15:00 and check-out is by 11:00.

What is the distance from Now Now Noho (Adults Only) to LaGuardia Airport?

LaGuardia Airport is 14 km away.

What are the nearby attractions from Now Now Noho (Adults Only)?

Nearby attractions include New York University (600 m), Empire State Building (3 km), and The High Line (3 km).

What room amenities are available at Now Now Noho (Adults Only)?

Rooms are equipped with air conditioning, heating, a desk, bed linen, and towels.

Is Wi-Fi available at Now Now Noho (Adults Only)?

Free Wi-Fi is available throughout the property.

What dining options are available near Now Now Noho (Adults Only)?

Nearby dining options include Gem, Fish Cheeks, The Bowery Hotel, il Buco Alimentari & Vineria, Gino Sorbillo Pizzeria, and Bar Primi, all located within 0.5 km.

What type of hotel is Now Now Noho (Adults Only)?

Now Now Noho is an adults-only hotel, designed with modern, compact spaces ideal for solo travelers.

What security features are available at Now Now Noho (Adults Only)?

The hotel has a 24-hour front desk and 24-hour security for guest convenience.